Putting SaaS products to work with PLG 🚀

We can spend countless resources and time on attracting potential customers to our products. But what happens once they sign up for the first time? Do they know how to use the product, or do they get stuck in the process? And once they start using it, how do we convert them into paying customers? Building a successful SaaS product requires more than just having a great idea. To make your product sell itself, one must adopt a product-led growth strategy that puts the product at the centre of the customer acquisition process. 

Sound like a no-brainer right? but it needs quite a lot of analytics to work. At Builders, we use tools like Mixpanel and June.so to gain insights into user behavior and identify where potential leads are getting stuck and where our customers are spending most of their time. By embracing a product-led growth approach we can build a product that people love, and that drives sustainable growth. 📈

From our universe 🪐

The last month has been a whirlwind of activity in our universe, let’s dive into this month’s catch up on all happenings at Builders. 

• First up, we're thrilled to announce that Noon has officially incorporated as a portfolio venture of Builders Studio! We are quickly gearing up for beta launch, and we can't wait for you to see what we've been working on. 👀 In addition to this, Noon also hosted the very first edition of the Noon Champ event where Launching Customers met each other to share challenges and help each other out designing well-being strategies in their companies.

• Over at Obeyo, we've been listening closely to feedback from our users and have added a new feature to our product: The Tenant Support Desk. From conversations with residential operators, we realised that managing requests of residents can be quite overwhelming. CTO of Obeyo Steven talks about what this new feature can do for operators.

• Influentials has recently shipped their UGC portfolio feature. By listening to their customers and providing a platform to showcase user-generated content, Influentials is driving engagement and growth through a product-led strategy. On top of that, co-founder of Influentials, Dana, has been hosting different talks such as "Lead Your Future," "The Social Hub," and "EFR Erasmus” to talk about the possibilities of UGC.

• We also organised a workshop about AI for our team to discover how AI help us at our workplace. Together we tried to get answers to questions such as: In what ways can AI help us to automate manual tasks and how can we intuitively use it in our work processes? By assessing different AI tools we incorporated them into our way of working and still use them on a day-to-day basis. 🤖

What we’re following 👀

• Looking for ways to drive growth for your product-led business? Look no further than Corinne Marie Riley's latest article, "Community-Led Growth: The Product-Led Growth Expansion Pack". It explores how building a community of loyal customers and advocates can create a self-sustaining engine for growth that goes beyond traditional marketing tactics. Read more on how to take your growth strategy to the next level. 

• If you're a SaaS startup founder, listen up! One common mistake that many early-stage startups make is hiring too many people too soon. In fact, building a small, tight-knit team is crucial in the early stages of your company. Read the latest piece by Builders Founder and Managing Director Sharon Klaver on Medium for great tips on who should be part of your core founding team. She shares great tips on how to prioritise your resources when you’re still pre-product-market-fit. You can read it here. 

• Co-founder of Noon, Hendrik-Jan Griffioen tipped me the following article on organisational performance and well-being. In this article Nick Petrie, a researcher & authority in organisational performance & wellbeing shared this interesting article about sustainable team performance, something that Noon is all about: Helping organisations create a performance culture that is healthy and energising. Read more here. 

Come build with us 🧑‍💻

We are actively hiring a Design Lead to join our studio and facilitate the visualisation of our brand and ventures. Also we are looking for a Technical Co-founder for one of our ventures in validation. We're of course always on the lookout Future Founders in the Property Tech and HR Tech sectors to join us.

• Digital Product and Brand Design Lead at Builders Studio

• Co-Founder in Future of work and living

• Content and Customer success intern (Dutch) at Influentials

• Future Founder in HR Tech

• Future Founder in Property Tech

Are you interested, or do you know someone who could be a fit? Let me know, or apply directly through the links.

Until next time,

Michael van Lier

Managing Director at Builders