Big achievements this month 🚀🚀

Builders' portfolio venture Obeyo launches today on 21st November 2022. The learnings behind the creation of Obeyo were immense, and conversations with more than 100 residential operators have shaped the product as it hits the market.

With Obeyo drawing immense attention in its niche with its novel approach to residential management as a community engine, platform and app aimed at empowering residential operators to facilitate community-building in shared living services, we are all the more confident this is the way to go.

Our dedicated research in Prop Tech has identified several interesting trends in-line with changing tenant needs, the most important of which we think is tenant experience or TeX - the living or working experiences of a tenant or user of a building. Explore the trend here, and take a look at the opportunities we see arising as part of this trend.

From our universe 🪐

• As I indicated, our Prop Tech venture Obeyo launches today. Join Obeyo's Co-Founders Michael Steinmann, Steven Aanen and team Builders to celebrate the launch today at 16:00 CEST. Be part of it here. See you!

• I was at Morrow's Summit in San Diego last month and sat down to talk about how we created Builders with the aim of independently building companies via investment into trends. Take a look.

• On the topic of trends - Our development team has identified the hottest trends in the Prop Tech vertical following weeks of deep-dive research. Take a look at the trends and opportunities we think holds the key to the future of living, and share your thoughts!

• Latest statistics show that 44% of brands in Europe want to increase their influencer marketing budget by 2023. This is excellent news for Influentials as they're now officially home to the most extensive Tiktok creator network in Benelux.

• We hosted our latest investor and network get-together earlier this month, where we unfolded the term 'Cru' or growth, to discuss market changes that reflect how companies are being built today.

• Influentials also hosted a masterclass for marketers on how to get their brands to stand out during the holiday season. This edition too, we hear, was met with a lot of positive feedback. Kudos to them!

What we’re following 👀

• Take a look at Carlos Espinal's golden rules for building a community-based platform. An effective community platform is one where a group of people can access each other without needing much assistance - a good point of reference for Obeyo. Read here.

• Employees are the key to innovation, growth and success. They can be engaged effectively only through collaboration facilitated by management in increasingly complex workforce environments. Companies need to prepare for changing market conditions, and investing in HRTech is the future of creating a wholesome employee experience. Learn more about it here.

• Obeyo's Co-Founder and CTO Steven Aanen has penned his thoughts on what he thinks are the 7 characteristics a CTO should possess to thrive in a studio - especially in reflection of his 100 days as a CTO with us. Read his thoughts here.

Come build with us 🧑‍💻

We are actively on the search for Future Founders in the Property Tech and HR Tech sectors to join us.

• Future Founder in Prop Tech

• Future Founder in HR Tech

Are you interested, or do you know someone who could be a fit? Let me know, or apply directly through the links.

Until next time,

Michael van Lier

Managing Director at Builders